Car series
The donation took place on May 9 during the “China Brand Global Tour” 510 Special Event in Moganshan, Zhejiang Province, ahead of this year’s China Brand Day celebrations themed “Brands Make the World Better.”
As part of the event, Dongfeng Automobile Co., Ltd. partnered with Xinhua News Agency to deliver a Dongfeng Furuitong electric van to Prensa Latina, Cuba’s state news agency, to support the organization’s reporting operations.
Senior Xinhua officials attending the ceremony included Liu Jian, Vice President of Xinhua News Agency; Sun Zhiping, General Manager of Xinhua’s General Manager Office; and Chu Xuejun, Chairman of Xinhuanet.
Duan Renmin, General Manager of Dongfeng Automobile Co., Ltd., represented DFAC at the event. The company also received the “Global South Media Think Tank Cooperation Communication Partner Contribution Certificate,” recognizing its participation in international media cooperation initiatives.
Qu Hongyu, Deputy Director of Brand and Public Relations at Dongfeng Automobile Co., Ltd., and Yu Tao, General Manager of the Overseas Light Commercial Vehicle Division at China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., also attended the event alongside Chinese and international guests.
Following the donation ceremony, organizers officially launched the Indonesia leg of the China Brand Global Tour program and introduced a China-Indonesia brand cooperation mechanism aimed at strengthening business and communication exchanges between the two countries.
Supporting Media Operations in Cuba
According to organizers, the donation followed a request from Prensa Latina to Xinhua News Agency for support in upgrading its aging vehicle fleet used for field reporting and daily operations.
After reviewing potential partners, Xinhua selected DFAC to provide the new energy vehicle.
Speaking at the event, Duan said the project represented more than a vehicle donation.
“We believe brands should create not only commercial value, but also social value,” Duan said. “This project reflects DFAC’s commitment to international cooperation and the long-standing friendship between China and Cuba.”
Isora Diez Millan, Chief Representative of Prensa Latina in China, thanked DFAC for its support, describing the vehicle as both a practical tool and a symbol of cooperation between China and Latin America.
During the event, she also reviewed the vehicle’s cabin layout, smart features and operational capabilities while discussing road conditions and after-sales service requirements for the Cuban market with DFAC representatives.
Furuitong Accelerates Overseas Expansion
The donated vehicle is part of DFAC’s Furuitong lineup, a new generation of electric light commercial vehicles developed for urban logistics and commercial transport applications.
The Furuitong brand was officially launched in March 2026, followed by the market introduction of two production models in April. The lineup currently covers cargo capacities ranging from 6 to 12 cubic meters.
DFAC has already begun expanding the model into overseas markets. Prior to the Moganshan event, the company secured an order for 108 Furuitong electric vans in Latin America, marking the product’s entry into Caribbean markets.
The company said the rapid rollout demonstrates DFAC’s growing capabilities in the new energy light commercial vehicle segment, where Chinese manufacturers are increasingly targeting global logistics and urban delivery markets.
Designed around cargo efficiency, driving comfort, energy consumption and urban practicality, the Furuitong electric van forms part of DFAC’s broader push into overseas new energy commercial vehicle markets.
Expanding International Footprint
DFAC’s overseas business has recorded steady growth in recent years as Chinese automakers accelerate global expansion strategies.
From January to April 2026, DFAC exported 8,150 light commercial vehicles, up 55% year-on-year. Its light truck market share rose to 12%, an increase of two percentage points compared with the previous year.
Dongfeng Group said it has completed more than 100 overseas adaptation projects globally and has now sold more than 1.5 million vehicles overseas across more than 100 countries and regions.
The company said its international strategy is evolving beyond exports toward deeper localization, long-term market development and stronger global brand recognition.
By linking a commercial vehicle donation with China Brand Day activities, DFAC positioned the Furuitong initiative as both a demonstration of product capability and an example of how Chinese brands are seeking to expand their international presence through technology, cooperation and public engagement.
