As the 2026 World Cup kicked off, the inaugural Youth Mini World Cup of Hermosillo, capital of Sonora State, Mexico, opened at ExpoGan, with Higer Bus fully backing local youth football development. Mayor Antonio of Hermosillo, officials from the local sports bureau, and representatives of Higer attended the opening ceremony. Approximately 450 young players, coaches, and parents from participating teams gathered to witness the launch.

Brand Warmth: Supporting Local Sports in Mexico

Initiated by the Hermosillo Municipal Sports Bureau, the event adopted the 48-team format of the 2026 World Cup, featuring 48 teams of local primary school students aged 9 to 11, each representing a World Cup national side. Matches were held across six major sports venues throughout Hermosillo, including Calcamu and Pueblos.

In his opening speech, Mayor Antonio highly commended Higer Bus for its long-term contributions to youth development and green transport in Hermosillo. He highlighted the Higer electric buses under the HBus welfare program showcased at the event, which have operated reliably in the city for two years. The fleet delivers safe, convenient, and eco-friendly rides for thousands of university students, standing as a landmark achievement in local sustainable transport.

The mayor also reviewed the city's sports progress in recent years, stating that the municipal government will continue upgrading youth sports facilities, nurturing local athletes, and building broader platforms for younger generations. Higer's active involvement in local public welfare and sports represents a successful government-enterprise collaboration to foster youth growth and shared dreams.

The opening ceremony was vibrant and energetic. Mayor Antonio handed out custom Higer jerseys to young players and interacted warmly with them. The tournament trophy was unveiled amid a solemn ceremonial atmosphere. Player representatives led all athletes in an oath to uphold the spirit of friendship before competition, respect opponents and referees, embrace teamwork, and showcase positive youthful vitality. Afterwards, the opening kickoff officially launched the Youth Mini World Cup.

A public welfare short film, Dominic's Dream, specially produced by Higer, was screened at the venue. Centered on youth growth and dreams, the film conveyed perseverance, hard work, and the pursuit of goals through football, winning warm applause from players and parents. After the ceremony, guests and teams watched the 2026 World Cup opening match between Mexico and South Africa. Mexico claimed a 2–0 victory, lifting the festive atmosphere to a climax.

HBus Welfare Program Wins Widespread Public Acclaim

Feng Lu, Higer Bus representative, expressed gratitude to the Hermosillo municipal government and sports bureau at the ceremony. She noted that Higer and Hermosillo have jointly witnessed the rapid advancement of local green public transport. Higer electric buses have become a striking urban landmark, with the HBus initiative delivering remarkable results. Beyond providing free, safe commutes for local students, the program creates job opportunities for female drivers and fuels urban eco-development through low-carbon transport solutions.

Fully integrated into Hermosillo's public transport network, the full name of HBus is the Free Electric Bus Program for University Students, a benchmark green commuting project launched in early 2024. Higer delivered 11 KLQ6685GEV electric buses and built integrated photovoltaic, energy storage, and charging stations covering five key local universities—including the University of Sonora and Hermosillo Institute of Technology—to provide free student transport. It also serves as a model for public transport electrification in northwest Mexico.

Currently, HBus runs 9 exclusive routes covering 74 communities, with approximately 58 daily trips, serving over 1,600 students per day. With zero emissions, low noise, and high safety standards, the fleet has earned unanimous praise from teachers, students, and residents. Equipped with a digital intelligent management platform, students can check real-time vehicle locations, arrival times, and route information via mobile devices. Coupled with real-name authentication, the system forms a secure, efficient, and traceable campus transit network, while fixed routes and stops greatly reduce waiting times and nighttime travel risks for students.

Victor, a local bus driver operating the HBus routes, shared his firsthand experience: "Northern Mexico has hot, dry summers, and these buses deliver excellent air conditioning with ultra-quiet operation for a comfortable ride. Intelligent positioning and monitoring systems simplify management, and the low-floor design eases student boarding and alighting. The vehicles feature low energy consumption and easy maintenance, supported by a complete local spare parts and service system, sustaining high operational attendance rates."

Higer's Expanding Footprint Across the Americas

Higer Bus operates in over 150 countries worldwide, with large-scale fleets deployed in Brazil, Chile, Peru, Uruguay, and more.

2024: 100 Higer electric buses were delivered to Uruguay, marking the country's largest single order for electric buses to date. Multiple new energy models were launched across Brazilian cities, with a local technical center established to deepen market presence.

2025: 450 premium Higer electric coaches were put into service in Chile to advance low-carbon urban transport. Cumulative Higer bus exports to Peru exceeded 1,000 units, cementing strong brand recognition.

Higer boasts extensive experience supporting world-class international sporting events. Over 6,600 Higer buses provided full transport coverage for the 2022 Qatar World Cup. Its double-decker buses carried Senegal's national team during their Africa Cup victory parade, and Higer fleets supported shuttle services for the Paris Olympic Games. Participation in this grassroots youth football tournament in Mexico marks a key extension of Higer's sports outreach—from top global competitions to local public welfare. Built on the widespread public recognition accumulated through the HBus program, this sports partnership enjoys solid community support.

With years of overseas market experience, Higer Bus consistently balances product exports with corporate social responsibility and strives to integrate into local communities. Through reliable products, comprehensive service networks, and diverse brand campaigns, Higer continuously bridges connections with local residents and elevates brand reputation. Moving forward, Higer will further expand its presence in Latin America, deliver premium buses and thoughtful after-sales services, engage in local public welfare initiatives, strengthen bilateral exchanges and cooperation with concrete actions, and work together for a brighter shared future.