The 2026 World Cup kicked off on June 12 across the United States, Canada, and Mexico, with 48 national teams competing on North American soil. While global attention is fixed on the drama unfolding on the green pitches, a glance at Higer Bus's worldwide presence reveals a remarkable fact: among all the countries and regions represented by the 48 participating teams, Higer buses operate on the streets of 38 of them. From Brazil in South America to France and Germany in Europe, from Algeria in Africa to Qatar in Asia, Higer Bus has long since kicked off its own global tournament, well ahead of the World Cup whistle.

Qatar: The Champion Parade Bus of the 2022 World Cup

Higer Bus shares an unforgettable bond with the World Cup, dating back to the 2022 FIFA World Cup in Qatar. After Lionel Messi led Argentina to lift the trophy, the squad paraded down Lusail Boulevard with the FIFA World Cup Trophy aboard an open-top double-decker Higer bus, adorned with Argentina's national motifs and greeted by roaring crowds lining both sides of the road. This iconic parade vehicle that carried a historic World Cup moment was none other than the Higer KLQ6119GS double-decker bus.

During the 2022 tournament, over 6,600 Higer buses provided full transport support across Qatar, shuttling football fans, organizing committee staff, and media journalists. On average, the fleet transported around 200,000 passengers daily, peaking at nearly 250,000 fan trips during rush hours, with total ridership exceeding 6 million throughout the event. Today, Qatar operates more than 7,000 Higer buses, making Higer the top Chinese bus brand in the local market.

France: Leading Chinese Luxury Bus Exports in Europe

Home to one of the tournament's title favorites, France boasts formidable football prowess and stands as a core European market for Higer Bus. The Scania-Higer co-branded luxury buses have achieved cumulative sales of 445 units in France, capturing a 74.8% market share among all Chinese bus brands exported to the country. Since Higer partnered with Scania in 2006, Scania-Higer premium coaches have traveled across numerous European countries, accounting for the majority of China's high-end bus exports to Europe.

Notably, nearly 300 Scania-Higer buses served as sleek mobile landmarks across Paris during the 2024 Olympic Games. They operated critical airport shuttle routes covering an 85-kilometer stretch from Beauvais Airport to central Paris—a journey of one hour and 15 minutes. Delivering flawless transport services with zero customer complaints, Higer showcased the gold-medal standard of Chinese manufacturing to the world.

Germany: Dominating the Premium Bus Market with 60% Market Share

Renowned worldwide for its sophisticated automotive industry, Germany has also witnessed Higer craft a success story for premium Chinese buses. To date, Higer's premium bus fleet in Germany totals 216 units, holding a commanding 60% local market share.

Higer operates three core bus models across Germany: the Fencer F1 city bus, the Fencer F18 articulated bus, and the Touring long-distance coach. These models run reliably in six major cities, including Cologne and Hanover, catering to diverse transport needs such as airport transfers, urban public transit, and intercity travel.

Securing a 60% market share in Germany's extremely quality-critical market fully proves that Higer's product performance and after-sales service have reached world-class standards.

Brazil: Powering a Green Mobility Revolution Alongside Football Passion

Brazil, the most decorated nation in World Cup history, lives and breathes football. Meanwhile, Higer Bus is spearheading a separate green revolution in Brazil's public transport sector.

A full lineup of Higer new energy and clean-energy buses operates across dozens of Brazilian cities, including Belém, Aracaju, Brasília, São Paulo, and Cascavel, covering 12-meter, 13-meter, and 18-meter all-electric city buses, as well as 12-meter hydrogen fuel cell buses. Deployed across both northern and southern Brazil, the vehicles operate reliably amid varied climates and terrains, testifying to Higer's robust engineering. Outperforming conventional fossil-fuel buses on multiple fronts, Higer's new energy transit solutions have won widespread acclaim from local operators and partners nationwide.

In this South American nation with surging demand for eco-friendly transport, Higer aligns its vision of green mobility perfectly with Brazil's enduring football dream.

United Kingdom: Breaking Ground for Chinese New Energy Coaches in Europe

Modern football was born in England, where Higer Bus has also left an indelible mark for Chinese manufacturing. In 2025, Higer Bus sealed a deal for 180 vehicles with UK clients at Busworld Europe in Brussels. This year, the all-new Higer V-Series made its debut at the CV Show in Birmingham, UK—marking the first time a Chinese bus brand unveiled its flagship product at Britain's premier commercial vehicle exhibition, drawing widespread industry attention.

Higer has built a diversified product portfolio tailored for the UK market: the V10, V12, and V14 new V-Series coaches serve tourist and intercity passenger transport, while the 12-meter sixth-generation all-electric city bus and 9-meter all-electric XL Steed bus cater to urban commuter shuttle services. The complete product line covers all travel scenarios, from long-distance intercity trips to daily urban transit. Against increasingly stringent emission regulations and green transport policies across Europe, Higer's breakthrough in the UK all-electric bus segment serves as a prime example of China's thriving new energy bus exports to the continent.

Epilogue: Higer Has Won Its Own Global Championship

From the glory of World Cup champion parades and flawless Olympic transport support, to quality breakthroughs in Germany's premium market and deep engagement in Brazil's green mobility transition; from high-profile vehicle handover ceremonies witnessed by heads of state to millions of ordinary people's daily commutes—every market expansion of Higer Bus across World Cup competing nations embodies the vivid success of Chinese bus brands going global. Higer Bus products are now sold in over 150 countries and territories worldwide. If the FIFA World Cup is the arena where national teams compete for glory, Higer Bus has long claimed its own global championship on the world's commercial vehicle stage.